Trademark Solicitors
Intellectual Property
- Brand registration, portfolio management, and enforcement strategies.
- Helping with trademark clearance searches and opposition proceedings.
Protect What Your Brand is Worth
Your brand is one of your most valuable commercial assets. For business owners and SMEs in London, a registered trademark is the legal foundation that prevents competitors from trading off your reputation, copying your identity, or undermining the value you have built. Gurve Legal advises businesses of all sizes on trademark registration, enforcement, and portfolio management, with a focus on the practical and commercial outcomes that matter to growing companies.
Whether you are launching a new brand, expanding into new markets, or facing infringement from a competitor, our trademark solicitors provide clear, commercially focused advice without unnecessary complexity. We work with business owners, directors, and entrepreneurs who need to protect their intellectual property as a business asset, not just a legal formality.
We also advise on the trademark implications of business sales, acquisitions, franchising arrangements, and licensing deals. If your brand underpins your revenue, we make sure it is properly protected at every stage of your business journey.
Our Trademark Services
Trademark Clearance Searches
Before committing to a brand name, product identity, or logo, a thorough clearance search is essential. We identify existing registered marks that could conflict with your plans, giving you the information you need to proceed with confidence or adjust your strategy before investing further.
- UK Intellectual Property Office searches
- EU and international trademark database checks
- Common law and unregistered rights analysis
- Risk assessment and registrability advice
Trademark Registration
Registering a trademark gives you an exclusive legal right to use your brand for the goods and services you specify. Our solicitors guide you through the entire application process, from selecting the correct classes to managing the application until registration is confirmed.
- UK Intellectual Property Office filings
- EU Intellectual Property Office applications
- International filings via the Madrid Protocol
- Class selection and specification drafting
- Application monitoring and progress updates
Trademark Opposition and Invalidation
If a third party applies to register a mark that conflicts with your brand, you have the right to oppose it. Equally, if you are on the receiving end of an opposition, we will defend your application robustly. Our team handles proceedings before the UK IPO and EUIPO, as well as invalidation actions where a registered mark should not have been granted.
- Grounds of opposition analysis and strategy
- Filing and managing opposition proceedings
- Defending applications against third-party challenges
- Co-existence agreement negotiation
Trademark Infringement and Enforcement
When a competitor uses your registered mark, or something confusingly similar to it, you have legal remedies available. We act quickly to stop infringement, recover damages, and protect your brand. Our approach prioritises commercial resolution where possible, but we are fully prepared to litigate when necessary.
- Cease and desist letters and negotiation
- Infringement claims before the Intellectual Property Enterprise Court (IPEC)
- High Court trademark litigation
- Online platform and marketplace take-down requests
Passing Off Claims
Even without a registered trademark, you may have legal protection if another business is trading off your goodwill and reputation. We advise on passing off claims for businesses that have built a recognisable brand but have not yet registered it, as well as those defending against such claims.
- Goodwill and reputation evidence gathering
- Misrepresentation analysis
- Interim injunction applications
- Damages and account of profits claims
Trademark Licensing and Commercial Agreements
A registered trademark can generate revenue as well as protect your brand. We draft and advise on trademark licence agreements, franchise brand licences, and assignment agreements for businesses looking to monetise or transfer their intellectual property. This sits alongside our wider franchising and IP licensing and transfer services.
- Exclusive and non-exclusive licence agreements
- Franchise brand licence drafting and review
- Trademark assignment and ownership transfers
- Licensing terms within commercial contracts
Trademark Portfolio Management
For businesses with multiple brands, products, or geographic markets, managing a trademark portfolio requires ongoing attention. We handle renewals, watch services, and portfolio reviews to ensure your registrations remain in force and your brand is monitored against potential infringers. Our intellectual property due diligence service supports businesses going through acquisitions or investment rounds where trademark assets need to be verified and valued.
- Renewal management and deadline monitoring
- Trademark watching and monitoring services
- Portfolio audits for business sales and investment
- Multi-jurisdiction portfolio coordination
Why Choose Gurve Legal
Commercial Advice for Business Owners and SMEs
Most trademark advice is written for large corporations or individual creators. Gurve Legal focuses on business owners, SMEs, and growing companies that need practical advice with real commercial context. We understand what your brand means to your revenue, your business value, and your ability to expand, and we advise accordingly.
Trademark Protection Across the Full Business Lifecycle
We advise on trademark matters at every stage of business growth: from registering your first brand name, to protecting it in a franchise rollout, to ensuring it is properly documented when you come to sell your company. Few firms connect trademark law this closely to the wider commercial decisions businesses face, but for our clients, that joined-up advice makes a significant difference.
Enforcement Without Unnecessary Litigation
We understand that taking a trademark dispute to court is disruptive and expensive for most businesses. Our starting point is always to seek commercial resolution through negotiation, well-drafted correspondence, or co-existence agreements. When litigation is unavoidable, our team is experienced in proceedings before the IPEC and the High Court, and we manage the process to keep costs proportionate.
Part of a Wider Intellectual Property Team
Trademark protection rarely sits in isolation. Our trademark solicitors work alongside colleagues advising on copyright, design rights, trade secrets protection, and IP disputes, so clients receive joined-up advice across all their intellectual property assets rather than piecemeal guidance from separate advisers.
Speak to Our Trademark Solicitors Today
Whether you are registering your first trademark, dealing with an infringement, or planning to expand your brand internationally, our team is ready to help. We provide clear, commercially focused advice to business owners and SMEs who need to protect what they have built.
Call us: +44 207 566 1188
Email us: info@gurvelegal.com